Strategy Development

Corporate Strategy

Corporate strategy is responsible for the development and execution of a business strategy. META helps to apply a business specific strategy process. The process starts with the annual report and a business gap analysis. The next step is to review market trends and competition, as well as technology trends and substitutions. The necessary activities are defined and delegated to change managers. A Balanced Scorecard sets the objectives and goals and assigns business targets. Finally communications helps to inform the organisation about the directions of the company.